Young & Co’s Brewery

Whether they come to sample the award-winning beers, enjoy some seasonal modern British food or order a steak and ale pie, discerning pub-goers have been visiting Young’s pubs across London and the South East in ever-growing numbers.

More than anything, the company’s success has been down to getting the offer right and understanding the customer. "Our offering is a premium one – our customers are very discerning, so it’s about putting them first and offering them quality," explains CEO Stephen Goodyear. "This includes providing excellent customer service and a good, balanced offering of food and drink."

  • 1831 - The year that Young’s was established. It has since grown into one of the UK’s most popular brewers

Young’s has built on these principles in recent years by expanding its managed estate, both organically and through the acquisition of Geronimo Inns. "This, along with a redevelopment programme that has seen us invest significantly in our pubs, has helped us thrive." Throughout, the overarching challenge for Young’s has been to communicate its business strategy to its shareholders.

Young’s plans to continue with its strategy of offering a premium service to help it stand out in a fiercely competitive sector – and a sector that would benefit from a simplified regulatory regime, reckons Stephen, who would also welcome lower taxation for both companies and individuals. "In our case, the pressure on individuals’ disposable income is a factor, especially as we try to compete against the supermarkets for their custom."

With or without such help, Young’s is determined to continue setting the standard for premium service in pubs.