Framestore

Company information

  • Sector: Creative
  • Region: Greater London
  • Revenue: £75m to £100m
  • Website: www.framestore.com

The bigger picture

The nation melted when Sainsbury’s animated advert Mog’s Christmas Calamity hit television screens up and down the country in December 2015.

London-based creative studio Framestore was responsible for igniting the ‘CG magic’ in the campaign. The business’s CEO and Co-Founder, Sir William Sargent, cites the “extraordinary collective of artists, technologists and creative visionaries who apply technology to the creative process” as a large part of the company’s success.

“It’s necessary to pull together more unorthodox combinations of skills and people, to create the most innovative work possible”

“Our teams work collaboratively and fluidly to pioneer new solutions,” he says. “As formats and platforms continue to overlap and merge, it’s necessary to pull together more unorthodox combinations of skills and people, to create the most innovative work possible.”

The rise of social media, location-based screens and virtual reality filming has helped catapult Framestore into the stratosphere – the business’s creation of films The Martian and Gravity, both set in dizzying outer space, helped secure Hollywood blockbuster success.

The focus, says Sir William, is on inspiring storytelling through inventive and evolving forms of media.

“Our business grows and evolves with the times – our current portfolio of work includes the creation of outstanding content for virtual reality experiences, digital installations, television, online and the cinematic screen.”

  • 13 – The number of awards Framestore won in 2015

And what does Sir William believe the film industry will look like in the future, both in the UK and elsewhere?

“If the last year alone is any indication, we’ll be seeing immense change in the industry. There is a need to work more nimbly to optimise our output for digital channels.”

On the next generation, Sir William says, “we must ensure a proper partnership between the educational establishment and business.”