Seasalt

Seaside success


A retail business that started off with one shop in Penzance, Seasalt is now a multi-channel seller of women’s clothing, accessories and homeware through online, retail and wholesale.

The Falmouth-based designer and manufacturer supplies the John Lewis Partnership, Next and around 400 independent retailers throughout the UK as well as exporting via European sales agents and its website seasaltcornwall.co.uk.

However, it’s not all been plain sailing. “Without doubt, our biggest challenge was when the bank baulked at supporting us in 2008 when the credit crunch hit,” says Brand Director Neil Chadwick. “Despite having very healthy wholesale orders, we were faced with potentially closing our business. Fortunately we managed to re-bank with Clydesdale, which was extremely supportive. It’s a good job too as we are now one of Cornwall’s larger companies, providing employment to nearly 500 people, and are a key contributor to the South West economy.

  • £30m – Seasalt’s current turnover

He adds: “We are very proud of the quality of our products and their design. From our studios overlooking Falmouth Bay, we are inspired by the creative and maritime heritage of Cornwall.

“We have also invested heavily in our business’s infrastructure, our back-end systems and in recruiting and retaining first-class people. We have remained committed to a sustained growth plan and intend to continue doing so.”

Seasalt hopes to boost its current turnover of £30m and its long-term goal is to be Cornwall’s largest private employer.