Not on the high street

Niche chic

When Holly Tucker and Sophie Cornish set up from a kitchen table in 2006, online marketplaces were still in their infancy. But in the years that followed, the duo’s idea to give small businesses offering high-quality, desirable products a virtual route to market proved to be inspired.

Today, visitors to the site can choose from thousands of bespoke items from a leather rugby ball wash bag or bottle of beard oil to a fur-lined parka or personalised dinosaur babygrow.

  • 200 people are employed by, which launched in Germany in 2014

“ responded to a fundamental consumer need with a disruptive, innovative retail business model,” says Chief Financial Officer Andy Botha. “UK consumers have become disillusioned with an increasingly homogenised high street and are looking for inspirational, unique products that speak volumes about their taste,” he adds.

The company now employs 200 people and launched its first marketplace outside the UK in Germany in late 2014.