Animal Friends Insurance

Top dog


For specialist pet insurance provider Animal Friends, maintaining a strong business focus has been absolutely essential. Concentrating on dog, cat and horse insurance for British pet owners has allowed the company to deliver the best policies at the right prices.

As Managing Director and Founder Elaine Fairfax explains: “Our specialisation has also helped our ongoing commitment to developing cutting-edge technological solutions, such as our award-winning Pawtal claims administration system.” 

The company also owes its success to a great network of staff. “From policy sales and administration to premium collection and claims, everything is done in house,” she says. “Our excellent relationship with our underwriters helps us create innovative policies, but our staff members have also given us the edge, as their enthusiasm for the brand is transmitted to potential customers. All our staff are animal- lovers and many have professional pet care qualifications, having previously worked in the pet care industry.”

“All our staff are animal-lovers and many have professional pet care qualifications, having previously worked in the pet care industry”

Elaine Fairfax, Managing Director and Founder

The proof is in the figures. Despite the recession, Animal Friends has enjoyed strong growth in recent years. The company went from delivering 12,000 policies and £2m total in premiums in July 2008, to almost 500,000 policies and over £60m in premiums at the start of 2015. But it’s also keen to give back. By the end of 2014, the insurance provider had donated over £2m to more than 300 animal charities.

Over the next five years, Animal Friends aims to take advantage of market opportunities and become the largest provider of pet insurance in the UK. Elaine says: “Greater competitor activity, as well as our own nationwide campaigns, are making more people aware of the benefits of pet insurance, and with around 65% of pet owners still uninsured, there are huge opportunities for the industry.”