Unruly

Viral videos


Unruly is a leading programmatic platform for social video advertising, powered by a unique set of data that comprises 1.3 trillion video views and analyses 1.6 billion shares per day. With 84% of Ad Age 100 brands using Unruly’s technology to reach and engage with customers, it’s fair to say that it’s a major player in the video advertising technology world.

“We help brands get their online video campaigns watched and shared across the open web,” explains Unruly’s Co-founder and CEO, Scott Button. “Some of our most famous campaigns include T-Mobile’s ‘Life’s For Sharing’, Evian’s ‘Roller Babies’ and Dove’s ‘Real Beauty Sketches’, which recently entered the Guinness Book of Records as the most viewed advertisement of all time.”

  • 84% of Ad Age 100 brands use Unruly’s technology to reach and engage with customers

From its London HQ, Unruly has expanded to 13 offices worldwide, including sites in Sydney, New York and Singapore. “Our success is down to three things,” says Scott. “Firstly, technology and innovation – our unique data set helps brands crack the code on social video sharing. Secondly, our global reach means we can deliver multi-territory campaigns at speed and scale. Finally, our passionate team of people.”

Hiring the best talent is the company’s biggest challenge. “There’s a critical skills gap in the UK for developers,” says Scott. “To address this in the longer term, we need to focus on how we educate UK children, and our Co-founder Sarah Wood is on the board of Your Life, a campaign to get more 16- to 18-year-old children taking up maths and physics.”