Oakman Inns & Restaurants
Restoring faith in pubs
Modern pubs don’t always live up to the ideal of a cosy retreat, but Oakman Inns & Restaurants is doing all it can to rectify this.
Oakman operates nine gastropubs in market towns across Hertfordshire, Buckinghamshire and Oxfordshire, and plans are under way to add four more sites to its repertoire.
Each historic property is carefully selected and lovingly restored, giving every pub a unique atmosphere. Signature food, drink and hospitality complete the package. Across its portfolio, Oakman boasts wood-fired pizzas, all-year-round barbecues, boutique bedrooms, bakeries and cobbled courtyards.
“We give each new property its own special character, combining a respect for its heritage and setting with contemporary design”
Peter Borg-Neal, CEO, Oakman Inns & Restaurants
“At Oakman, we give each new property its own special character, combining a respect for its heritage and setting with contemporary design, and make it an important part of its local community,” says Oakman Founder and CEO Peter Borg-Neal. “Our success is built on the experience we deliver. It’s all in the detail and our passion is to get every detail right. We love what we do and hope that it shows.”
Founded in 2005, Oakman has pursued a cautious growth plan, slowly expanding its property base as each new acquisition proves its popularity. This approach and investment in its staff has served the company well. “The key to that success has been our people,” says Peter. “We have always invested in them and they, in turn, have rewarded our faith.”
Oakman plans to grow its workforce from 350 to 1,400 employees by 2020 – a 300% increase
Macroeconomic conditions and other factors such as political uncertainty will continue to affect the discretionary spending of consumers and present challenges for the company, but Peter envisages a bright future. “There will be winners and losers,” he says. “The opportunity is to be the right side of that equation, and enjoy the upside in market share as other competitors exit the market.” Peter aims to operate 40 sites by 2020, with a workforce of 1,400 – a 300% increase.
- Sector: Food & Beverage
- Region: Hertfordshire